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Course:
Adobe Target for
Marketers and Developers

Take your business to the next level by becoming an Adobe Target expert. In this course, we'll be walking through the full implementation process and will be taking a deep dive in to just about every aspect of Adobe Target. We'll also cover other topics, such as how to use Target in the modern cookieless world.

$4999

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10+ Hours Video Content

Simplified video content for beginners or experts.

Professional Instructor

Adobe Target expert with years of experience

Implementation Checklist

Set due dates, create goals, access board view, and more.

Code Samples

We've included loads of code. Simply copy and paste to your site.

Use on any device

Maximize learning by using on any device and on any browser.

Visualize Data

Get better insights progress with visualized data.


Course Details

  • Introduction to Target
  • A/B Testing Best Practices
  • Key Concepts
  • How Target works
  • Target Standard vs Premium

  • Target Administration
  • Configure reporting
  • Environments
  • Client-side vs server side Implementation
  • Implementation walkthrough
  • How to deploy at.js
  • at.js functions

  • Understand the Global mbox
  • Target UI
  • Target activity types
  • A/B Testing
  • Experience Targeting
  • Multivariate Testing
  • Recommendations
  • Automated personalization
  • Target audiences
  • Target offers
  • Visual Experience Composer
  • Form-based Composer
  • Other options

  • Pass custom parameters
  • Visitor Profie
  • Profile Scripts
  • Response tokens
  • Advanced personalization
  • Adobe IO

  • External CDP-based Initialization through configuration campaigns
  • External Channel Testing
  • Other channels

  • Cookies
  • Testing in GDPR countries
  • Final thoughts

What makes Bokuno Media different?

Bokuno Media is a learning platform like no other. On top of providing top-tier, quality video content, our platform also includes the following:

  • Guided and customizable task lists
  • Social feed associated with each course
  • Goals page for your lofty goal
  • Dynamic and personalized data
  • Embedded content widgets and other useful resources in courses

Customizable Task List

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Course Social Feed

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Set Lofty Goals

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Much more

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Ready to get started?

Optimize your business by starting the Adobe Target for Marketers and Developers Course today.

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